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CHANGE THE CONVERSATION ABOUT DIABETES

Despite how common it is, many people with diabetes continue to face stigma, distress and feelings of shame that may lead some to feel isolated. This stigma, and the associated feelings of blame and shame, discourage some people from seeking the care they need, affecting health outcomes and quality of life. Understanding the prevalence and impact of diabetes stigma is the first step in changing it, paving the way for a more supportive and empathetic society.

IT’S TIME TO END THE STIGMA

Diabetes Canada is working to develop strategies and programs aimed at changing the conversation around diabetes and improving the quality of life of those living with diabetes. We believe it starts with learning the facts, challenging myths and shining a light on this often-misunderstood condition. While there may not be a cure for diabetes yet, we have the power to change our thoughts, words, and actions now.

THE SHOW

Featuring models of all shapes, sizes, backgrounds, and identities living with type 1 or type 2 diabetes, Pump Couture will not only showcase fashion but will highlight the models’ stories and experiences living with diabetes to bring visibility to an “invisible disease.” Diabetes is an invisible condition in the sense that nobody would really know you have it just by looking at you and knows no bounds - children, minorities, and the elderly, both living with type 1 and type 2 diabetes, are some of the many faces of diabetes.

THE FASHION

The event will feature innovations in wearable technologies (insulin pumps and advanced glucose monitors) paired with the latest sustainable fashion to display how these devices can be styled and worn with any outfit. Our models will shine with confidence while bringing awareness to a condition that affects people in Canada from all walks of life.

2024 HIGHLIGHTS

In 2024, Pump Couture made 6 stops across Canada, welcoming over 150 models, over 1,200 guests, and raised $700,000 to support sending children living with type 1 diabetes to our nine D-Camp programs across the country.

A HUGE thank you to our models, sponsors and event volunteers for your generous support!

View 2024 Pump Couture Impact Report

Tour Sponsors